Apple iPhone 17 Pro Release Date, New Features & Price

Apple is set to make the news, once again, with the soon-to-be-announced Apple iPhone 17 Pro Max and other iPhone 17 devices. Apple announces its newest flagship phones in September, and rumors suggest this year’s launch will feature some of the biggest changes in designs, performance improvements, and intelligent AI-led capabilities.

Apple hasn’t announced everything yet (officially, at least), but leaks and reports from insiders have given us a fairly clear impression of what’s on the way. This article covers everything you need to know about the iPhone 17 Pro Max release date, including new iPhone 17, new features, potential Apple iPhone 17 Pro Max price, and even a take on the iPhone Air (Slim).

If you’re thinking about upgrading, or if you’re just curious about what Apple has planned, this guide will help you understand it all in plain language.

iPhone 17 Pro Max – Quick Overview

iPhone 17 Lineup at a Glance

Here’s what we know about the four iPhone 17 models we expect to see and when we might see them:

• iPhone 17 (Standard): For those who use it in everyday life and want solid performance but aren’t looking for premium price.
• iPhone 17 Pro: A next step up with enhanced performance and new camera features, for folks who want a pro-level smartphone that isn’t quite as big.
• Apple iPhone 17 Pro Max: For enthusiasts, photographers, and big-screen enthusiasts with the monster battery capacity powerhouse.
• iPhone 17 Air (Slim): A new slim entrant in place of the Plus model, with a thinner, lighter design for people who like a slick, tall phone.

Every model takes aim at a different user base, but all are believed to come with some upgrades in common, which include 120 Hz Pro Motion displays, a longer battery life, and iOS 26 preinstalled.

iPhone 17 Pro Max Upgrades

Design & Display

There’s thought to be a new aluminum and glass body for the Apple iPhone 17 Pro Max, with the frame of the phone also said to be flatter, which may make it feel more premium in the hand. One of the most-wanted features is the anti-reflective matte display that makes it more usable in bright sunlight. The size of the screen is rumored to be about 6.7 inches, but the bezels might be narrower, the glass more resistant to scratching, and there may even be a titanium model, or models, for the Pro versions.

Cameras

The iPhone 17 Pro Max camera system is going to get a HUGE bump. It is also rumored that all three models will feature an enhanced 24MP front camera, as well as a 48MP telephoto lens with support for up to 8x optical zoom and better low-light capabilities. Dual-video recording will enable users to simultaneously shoot with a front and rear camera, a dream for vloggers and content creators.

Performance & Thermals

Pro Max is reportedly going to be the fastest and most efficient yet. Multitasking will feel better than ever with 12GB of RAM. Apple is also rumored to introduce a vapor chamber cooling system, which should help the phone run cooler while gaming or performing more intensive tasks.

Battery

Battery life is, as always, a major selling point, and it seems like Apple is again pushing the limits. Although it may have been intended as a joke or not, iPhone 17 Pro Max will have a battery of 5000 mAh, and it will be the longest-serving iPhone in history. Paired with iOS 26’s power management improvements, power users will have a few more hours before they have to top up and recharge again.

Apple iPhone 17 New Features – What’s Coming Next?

Apple is preparing up to bring a bunch of new features to the entire iPhone 17 series. Some highlights include:

• 120Hz ProMotion displays for all models, not just the Pro models.
• Enhanced Wi-Fi 7 capability for faster downloading and better streaming.
• A bonus for your juice on the cheap: a new round of Qi 2.2 wireless charging standard for faster, more efficient power.
• Reverse charging support on Pro models, which allows you to charge your AirPods or Apple Watch by resting it on the back of the phone.
• Improved Face ID that unlocks faster, even at different angles.

• You can also use iOS 26 with Apple Intelligence, a next-level AI system that improves on Siri, offers live translation, and advances photo-editing suggestions.

iPhone Air (Slim) — The Tall, Ultra‑Thin Option

What It Is (and Why It Replaces Plus)

The iPhone 17 Air (Slim) is Apple’s brave attempt to retire the “Plus” for a more modern and practical replacement. It is for people who desire a bigger screen but in a lighter, more manageable body.

Size & Build

The phone is said to come with a 6.6-inch screen and an incredibly thin size of 5.5–6 mm, which would make it one of the thinnest iPhones ever produced. It weighs around 145g, which is much lighter than the Pro models.

Trade‑offs to Stay Thin

To attain that slim profile, the iPhone 17 Air could sport just a single camera on the back, feature more basic speaker grilles and in some regions eSIM-only connectivity.

Who It’s For

For anyone who demands a stylish design and something to easily throw in a bag over camera weight or performance needs. If you have ever found the standard iPhone a bit on the heavy or chunky side, this one is for you.

Price Expectations

This model will probably be priced by Apple from $899 to $950, meaning it will be cheaper than the Pro family but not a budget device.

iPhone 17 (Standard) & 17 Pro — Notable Changes

The iPhone 17 and iPhone 17 Pro models are equally not left behind even though the Pro Max hog the limelight. Key changes include:

• A marginally larger 6.3-inch screen on the standard model.
• 120 Hz refresh rate through the whole lineup, which should make scrolling even smoother and gaming even more fluid.
• A 24MP front camera for crisper selfies and video calls.
• Improved storage choices from 128GB for the base model and 256GB for the Pro.

Release Date & Launch Timeline

Apple traditionally launches its iPhones in early September, and this year is no different. The iPhone 17 Pro Max release date is expected to be announced at the September 9, 2025, “Awe Dropping” event. Pre-orders are likely to start on September 12, and shipments should begin the following week, around September 19.

This schedule follows Apple’s usual pattern of unveiling, pre-orders, and official availability within two weeks.

Apple iPhone 17 Pro Max Price — What to Expect

Pricing will be once again in keeping with Apple as the high-end player. Apple iPhone 17 Pro Max price. The Apple iPhone 17 Pro Max price is expected to begin at $1,249 for the base variant 256GB version and rise for more storage (512GB and 1TB)! Prices will differ by region, and depending on the location, countries such as India might be looking at Pro Max starting at nearly ₹165,000.

The iPhone 17 Pro is likely to be priced from around $1,049, with the regular iPhone 17 just under $799 to $849 and new Air model just below $950.

iOS 26 & Apple Intelligence — Software Wins

Every model will ship with iOS 26, and the big headline is Apple Intelligence (AI). This consists of more intelligent recommendations made by Siri, AI-powered email ranking, real-time translations, better photo editing, and even AI-enabled note-taking. The pro models, such as the Apple iPhone 17 Pro Max, could possibly access additional features owing to the better hardware.

Should You Wait or Buy Now?

That’s the big question on a lot of users’ minds today: upgrade now or not?

• Buy now if your existing phone is broken or out of date and you need a reliable phone now. In any case, the iPhone 16 series remains quite good.
• The Apple iPhone 17 Pro Max provides plenty of innovative iPhone 17 features for the money, and if you want 0% interest, this is a great deal you should wait around for ahead of the release date. Watch for the iPhone 17 if you want new iPhone 17 features, the camera upgrades, the Apple iPhone 17 Pro Max price to match up with your budget, or you just want the latest tech in your pocket.

Just a couple weeks of the iPhone 17 Pro Max release date, so if you absolutely need top-end specs, this might be one to be patient for.

Final Thoughts

The Apple iPhone 17 Pro Max is expected to be one of the most advanced iPhones yet and will feature superb cameras, a long-lasting battery, the most powerful AI features, and an improved design. While the iPhone 17 Pro Max release date is still a long way off in September, Apple fans around the world are already eager to see how the future of the iPhone will shape up.

Regardless of whether you like the flagship Pro Max, the multipurpose Pro, the standard iPhone 17, or the new Air, there’s something for all here. We’ll soon find out the actual prices, colors, and features, but in the meantime the leaks paint a compelling picture of Apple’s upcoming devices.