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Samsung Electronics, a South Korean electronics giant that controls 13% of the worldwide smartphone market, has teamed up with Coinbase, the largest cryptocurrency exchange in the U.S., to add direct crypto trading to the Samsung Wallet app. This connection, which was announced on October 3, 2025, gives over 75 million Galaxy device owners in the United States free access to Coinbase One.
They can buy Bitcoin, Ethereum, and other cryptocurrencies right away without having to download any extra apps. The Galaxy ecosystem is now a Web3 gateway, combining mobile payments with staking rewards and security against unwanted access. This is a follow-up to a July test that let people make Samsung Pay deposits on Coinbase.
Brian Armstrong, the CEO of Coinbase, tweeted that it’s a step toward bringing “more than a billion people on chain” by meeting customers where they are: on their phones. Samsung has 7.4 billion devices and Coinbase has 110 million users.
This could speed up the acceptance of cryptocurrency by the general public, but there are still issues about how well it will work in other countries and how it will be regulated in new areas.
Coinbase One in Every Galaxy Wallet: The Expanded Partnership
The partnership, which both businesses announced together, is now available to U.S. Galaxy users. They may try Coinbase One for free for three months. This is the exchange’s premium tier, which costs $4.99/month for basic capabilities or $29.99/month for advanced features. Some of the benefits are no trading costs on some assets, higher staking rewards (up to 5% APY on ETH), and protection against fraudulent transactions up to $1 million.
Users can now buy crypto directly through Samsung Wallet, which has been around since 2015 and is an upgrade from Samsung Pay. They may do this with linked bank accounts or Samsung Pay, and they get a $25 credit for their first trade.
Shan Aggarwal, Coinbase’s Chief Business Officer, talked about how the two companies work well together: “We’re combining Samsung’s global reach with Coinbase’s trusted platform to give people the best value for accessing crypto—starting with more than 75 million Galaxy users in the U.S. and soon around the world.”
“Samsung Wallet is a trusted tool for millions of Galaxy users,” said Drew Blackard, Samsung’s SVP of Mobile Product Management. “We’re always looking for new ways to improve the experience by adding new features.”
This expands on the connectivity from July, when Coinbase users could deposit money using Samsung Pay. This was Samsung’s first step into crypto payments.
The Wallet app was updated in June 2022 and now lets you store crypto, send money to other people, get digital IDs, and set up installment plans. This makes it a versatile financial hub.
The first U.S. release will focus on handsets that are supported, like the Galaxy S24 and Z Fold series. Canada and Europe will get the service in the first quarter of 2026.
Samsung’s Wallet is Changing: From Pay to Web3 Hub
The change from a contactless payment tool to a crypto-friendly super app shows how mobile technology and digital banking are becoming more similar. It started off as Samsung Pay in 2015 and has NFC and MST for interoperability with a wide range of merchants. In 2022, it was rebranded and included support for NFTs and self-custodial crypto storage through agreements with Ledger.
By July 2025, there was a way to deposit money on Coinbase, making it easy to switch between fiat and crypto. Now that Coinbase One is built in, Galaxy users—13% of the 7.4 billion cellphones in the world, according to BankMyCell—can trade, stake, and get rewards with just one swipe, all in an interface they already know. This isn’t a trick: Coinbase predicts that in-app purchases may bring in $500 million worth of bitcoin from U.S. consumers alone per year, using Samsung’s 75 million American customers.
Brian Armstrong, the CEO and co-founder of Coinbase, tweeted, “Excited to be working with @Samsung to make crypto even easier to get.” To get people to sign up, we’re giving more than 75 million Samsung Galaxy users in the U.S. free access to Coinbase One.
And we’ve completely added Samsung Pay, so everyone in the U.S. who uses Coinbase may buy…” The post, which has been seen 2 million times, shows how widespread the relationship may be, especially because Galaxy devices make up 40% of the U.S. Android market.
Broader Implications: Getting More People to Use Crypto
This partnership could help more people use crypto by making it easier for people who aren’t already into it. Samsung’s ecosystem includes watches, TVs, and cars. Wallet is a single entry point that might bring 10–15% of its U.S. consumers to crypto within a year, similar to how Apple Pay grew quickly in 2024.
Coinbase has a big win in distribution: Coinbase One’s exclusive access is similar to Amazon Prime’s, helping keep customers even when Binance and Kraken compete with them.
Expansions might reach Asia’s 200 million Galaxy users, where 20% of people possess crypto (Chainalysis 2025). There are risks, like as regulatory scrutiny (New York requires a BitLicense for these kinds of integrations) and security issues (Coinbase’s $255 million insurance covers hacks).
Conclusion
Samsung and Coinbase’s stronger alliance gives Galaxy Wallets direct access to crypto purchases and free Coinbase One advantages. This opens up Web3 to 75 million U.S. consumers and sets the stage for global growth.
From its beginnings in 2015 with Samsung Pay to its current status as a super app with staking, it’s a masterclass in flawless integration that might bring in $500 million in volume and millions of new users.
Armstrong sees a billion on-chain, which might change mobile finance, but there are legislative and security issues that need to be watched. For people who like crypto, this is a good sign: everyday items are becoming on-ramps, which speeds up the change from niche to norm.
