Best Landing Page Builders To Create Pages In Ease

Unlike a full website, landing page is more focus on a certain purpose, such as promoting a campaign or capturing leads. A successful landing page can generate more traffic and drive conversion, which is why selecting the right landing page builder is important.

The design on a landing page can be simple, but you need to have a lot of thoughts to create a good one. A clear call to action can help you to attract more audience. A landing page builder is a great tool, especially for those without a technical background, to create an impressive landing page.

There are a few landing page builders that is worth for you to invest. We will discuss their features, pros & cons, and everything you should know to help you choose the best landing page builder that meet your needs.

Best Landing Page Software

1. Unbounce – Easy to setup
2. Hubspot – Create an in-depth landing page
3. Carrd – Stylish templates
4. Instapage – Best for team & agency
5. Swipe Page – For mobile user
6. Wix – Best for professionals
7. Landingi – Best for small business

Key Features to Look for in a Landing Page Software

Drag & Drop Functionality

Creating your landing page should be easy. Look for software with drag & drop function. This function allows more flexibility as you can drag & drop images and text to the place you want. Drag & drop functionality doesn’t need any coding, allowing beginners to design their landing page easily.

Mobile Optimization

More users are browsing on mobile devices. So, your landing page should be optimized not only for desktops but also for smartphones and tablets. The page should look good and work perfectly on mobile devices without compromising user experience. Find a landing page builder that allows you to optimize your page without redesigning it completely.

A/B Testing Capabilities

Nobody can guarantee that your first landing page can exactly target the target market you want. It is important to test what works well for your landing page. A/B testing allows you to test with different elements, such as headlines, images, or even the whole layout, to see what works best for your landing page. Landing page software with an A/B testing function will be easier to test than other software.

Multiple Template Options

The purpose of using a landing page builder is you wouldn’t need to do the landing page yourself. Look for one that have multiple template options. Besides, ensure that you are able to customize the layout to ensure that you can create a unique landing page.

Integrating With Marketing Tools

A landing page is to generate leads for your specific campaign or products. Integrating the page with marketing tools, such as CRM system and email marketing platforms, helps you to drive traffic. All these leads that you get from your landing page can be funneled into your existing marketing workflows.

Quick Look Of Different Landing Page Builders

1. Unbounce

Comes with great drag-and-drop builder, it definitely suits those who are looking to create a more personalize landing page. It has another builder, which is the AI-powered builder. With the help of AI, you can improve your page layout as you built. The builder AI will be more suitable for those who want to set up their landing page fast.

Another powerful feature of Unbounce is their Smart Traffic. This tool can automatically direct visitors who are most likely to convert to your landing page. Check out their A/B testing tool if you need to see how your landing page is doing.

One drawback of Unbounce is they are not friendly for beginners. It takes time to understand about their tools, which make it a bit difficult for beginners.

Coming to the pricing, Unbounce has 4 plans to offer to their users. The price starts from $74/month. The limitation of the features depends on the plan you choose. There’s 14 day trial for you to try out their software.

Pros

• AI-Powered
• Over 100 templates
• Integrate with CRM & analytic tools

Cons

• Expensive
• Not beginner friendly

2. HubSpot

You may have heard of HubSpot as they are popular for their CRM system. This landing page software offers up to 20 landing pages for free. Their drag & drop builder allows you to design your own layout page from scratch, such as adding galleries and CTA buttons.

HubSpot also offer you tips to help you optimize your landing page better, such as is your page is mobile friendly. It is a good feature, especially for those who doesn’t understand SEO.

Since they are a CRM system, you can also manage your leads using their facilities. Their email marketing capabilities are also helpful

This software is free but has Hubspot branding. You can pay to remove the Hubspot branding or else you can still use it if you don’t mind the branding. But if you want to access to other tools, such as SEO and advance analytics, you will need to sign up for the paid plans.

Another plus is that HubSpot is primarily a CRM tool, meaning you’ll be able to store and manage all the leads you generate in one place. It also has email marketing capabilities. You can also mix and match according to the bundle you want, but be careful of what you choose. It can pile up depending on the bundle you choose.

Pros

• SEO Tips
• A/B split testing
• Manage CRM

Cons

• Hubspot branding in their free plan

3. Carrd

As one of the best landing page builders, Carrd is quite straightforward. You don’t have to sign up an account. Start editing your landing page as choose a template from their website.

The tools are simple to use, so you can play around with it. But they are not as flexible as other software as you can’t edit much of the layout. You can edit the text and upload the image, but not scatter images over the page. It definitely suits beginner

They have free version and paid version. You can launch 3 sites to card.co domains for free if you are using their free Basic plan. The features will be limited too. You can unlock more features by subscribing to their paid version which is $19/year.

Pros

• Easy to use
• Affordable option

Cons

• Restrictive landing page editor
• Limited site to launch in free version

4. Instapage

Instapage is definitely one of the best landing page builders. Expect to find two types of landing pages to build with Instapage. The first type is the standard landing pages, and the second type is theAMP landing pages.

The AMP landing pages have faster loaded time on the mobile devices due to their light weight. Opt for the second type if you need fast loading time.

With over 100 layouts to choose from, you can find one to customize to meet your branding concept. You can add images, CTA buttons and even contact forms. Edit the page as needed. There’s a built-in AI content generator to help you create copy for your landing page.

If you have a large team or an agency, the built-in collaboration definitely suits you. You can communicate with your team or clients within Instapage. You can approve the workflow or comment on the page, making it easier to collaborate.

As one of the most expensive software, prepare to pay for it. The Create plan is $79/month. Their Optimize plan starts from $159/month. Their Covert plan is custom-made, and the price depends on your needs. They have a 14 day free trial for the Create plan and Optimize plan.

Pros

• Collaboration features for team and agencies
• Personalize landing page

Cons

• Expensive

5. Swipe Page

This affordable landing page builder is definitely a game changer. It is the best software to create mobile landing page and increase conversion. Besides creating landing page for desktop, they have their own function to create pages for mobile device.

You can swipe the page instead of scrolling down through mobile device. It will be more user-friendly for users to visit your page through mobile devices. The page can also load fast. They offer image compression, code optimization and caching to speed up the page loading time.

You can easily design landing page with Swipe Page with their drag-and-drop builder. Start with a template and you are ready to customize your landing page. Get help from their AI-Genie, which it helps you to create a driven conversion copy.

Swipe Page has different plans for you to choose from The price starts from $29/month.

Pros

• Affordable
• Best landing page builder for mobile device

Cons

• Not easy to use

6. Wix

Wix is known for building websites, but it is still a great software to design your landing page. They have 900 templates where you can use their drag-and-drop editor to customize the landing page you want.

Their built-in tools for email marketing and social media allow you to create emails and post within the website. All you need is to connect them to your relevant accounts. They have also advance analytics tools to access to date about traffic and lead capture.

If you need to edit videos, they have professional video tools for you to create promo videos, product demos and other.

Wix is an affordable software where you can create professional landing page. They have 4 plans which starts from $17/month.

Pros

• Affordable
• Built in tools
• Customization

Cons

• Have to sign up for higher plans for analytic

7. Landingi

With hundreds of templates, you can create a stunning landing page and publish it in seconds. One great part is no matter where you drag your text box or images, it will stay exactly where you place rather than to the nearest column/row.

Their Smart Sections is something you may love. Sometimes, you will be creating different landing page to target different customers. The Smart Sections allow you to save a part of your landing page, such as CTA button or a headline and use it in another landing page design with just one click.

Another feature to look out is that you can track micro-conversion events through their EventTrackers. You can trace the number of people clicking an image or started a form.

They have 3 plans. The pricing starts from $29/month. Their Unlimited plan can go up to $990/month. They have 14 days free trial where you can try it out for free before deciding to subscribe it.

Pros

• A huge library of templates
• Handy features
• Mobile responsive

Cons

• Need to integrate with CRM software and email marketing tool if needed

Specialized Tools for Specific Needs

Best for E-commerce: GetResponse

GetResponse is a great software for those who want to create landing page for E-commerce purpose. You can optimized the page with target keywords with their drag-and-drop editor. You can test the results of your landing page with their A/BG testing.

There are 200 templates waiting for you to customize. Besides, they have an AI-powered landing page builder which can create a landing page within seconds.

GetResponse can help with lead generation with their email and SMS marketing tools. They have E-commerce features, such as payment function, which comes handy for E-commerce shop.

Best for Sales Funnels: ClickFunnels

ClickFunnels is a great software if you are looking to design a landing page that works towards sales and marketing funnels. The drag-and-drop functionality make it easy to design landing pages that you prefer.

The split test function is another obvious feature. You can test what kind of designs work well for the market that you are targeting. If you need a CRM system or email marketing, you can integrate it with ClickFunnels.

How to Choose the Right Landing Page Builder for Your Business

Identifying Your Goals: Lead Generation, Sales, or Branding

It can be overwhelming to decide which landing page builder to use. Identifying your goals helps you to make your decision easier. For example, Instapage is good for those who works in a team or have an agency as they have built-in collaboration function to help them communicate easier. Another example will be Swipe page which is suitable for those who want to optimize their landing page for mobile devices.

Budget and Pricing Considerations

Every company or individual have their own budget. Ask yourself how much you are willing to pay for a software or how much can you afford. For those who have limited budget can go for free version or more budget friendly app, but the features will be limited. For those who can afford to pay more, can go for plan that have more features.

Features vs. Ease of Use: What’s More Important?

You may be wondering if you should go for the software with more features or ease of use. It depends on how knowledgeable you are when it comes to designing landing page. If you are a beginner and do not have any coding knowledge, it is best to look for something that is easy to use.

If you are a pro, you can go for a software that have more features. Software with more features allows you to design your landing page in a more professional way. But, it still come back to the ease of use. You still need to understand how to use the features.

Wrap Up

With the help of the landing page builder, you can build a stunning landing page without the help of developers. These are some of the best landing page builders you can try out. Most of them provide free trial, you can try it out to see if it fits your needs.

Discover also: Top 10 Best AI Logo Builders for Stunning Logo Designs

Frequently Asked Questions (FAQs)