15 Best Financial Advisors in Singapore For Your Better Financial Management (2024)

Managing finances can be tricky with the complex financial landscape in Singapore. Recent surveys show over 60% of Singaporeans find managing money stressful. This highlights the need for a professional financial advisor in Singapore who can help simplify finances.

Our panel of experts have evaluated various aspects to compile this definitive list of the top 15 financial advisors in Singapore for 2024. Read on to make informed decisions on managing your money better.

What do Financial Advisors Actually Do

In essence, financial advisors assess your current financial situation and future goals to create tailored plans. They analyse investments, insurance coverage, savings, taxes, retirement planning, and more to provide customised strategies.

While robo-advisors rely on algorithms, human advisors leverage their financial acumen and interpersonal skills to offer well-rounded advice.

From budgeting and debt reduction to estate planning, advisors become your guide towards financial stability and success.

Differences Between Independent Financial Advisors (IFA) and Normal Financial Advisors

Financial advisors in Singapore can be classified as independent financial advisors (IFA) or normal financial advisors affiliated with institutions.

This section outlines key differentiators between both categories to help ascertain which variant may be better suited to specific financial needs.

Understanding these contrasts facilitates a more informed selection of financial guidance well-aligned to individual priorities that shape money management in Singapore.

How to Choose a Good Financial Advisor in Singapore

With numerous financial advisors in Singapore, filtering to find one that meets your requirements may seem daunting. However, the selection process can be simplified by focusing on a few key aspects:

• Qualifications & Certifications: Verify advisors have essential qualifications like CFP or ChFC to ensure credibility.
• Specialisation: Align with an advisor specialising in your goal areas like retirement planning.
• Experience & Track Record: Seasoned advisors with longer stints may provide better insights.
• Fee Structure: Opt for fee-only advisors to avoid commission-driven advice. Expected fees range from 0.5% – 1.5% of asset value.
• Customization: Assess how well advisors customise recommendations to your unique situation.
• Communication: Gauge the responsiveness and comfort levels while interacting. Clear communication is key.
• Registered Firm: Check registration status with MAS to authenticate advisory firms.
• Client Reviews: Feedback and testimonials indicate advisor quality.

With a rigorous selection process considering these parameters, you can identify the best financial advisor in Singapore tailored to your needs.

15 Best Certified Financial Advisors in Singapore With Excellent Financial Services

With numerous financial advisors to pick from in Singapore, shortlisting the most reliable names that provide services tailored to your needs can get overwhelming.

To simplify selection, our panel of experts have compiled this definitive list of top certified financial advisors in Singapore for 2024, including Islamic financial advisors.

They have been selected after rigorous evaluation across parameters like qualifications, specialisations, experience, fees and customisation.

This curated list includes advisors who provide exceptional advisory services for varied goals like investments, retirement planning, insurance, and more.

Read on for a summarised profile of each firm before deciding the ideal match for your financial requirements in Singapore.

Most of the financial advisor in Singapore offer free first consultations to understand a client’s needs before proposing tailored solutions.

Their services are best suited for different financial goals like retirement planning, insurance, investments, and more for both individuals and businesses.

Reputable advisors are certified by industry bodies like FPA Singapore and focus on unbiased, ethical advice.

1. Financial Alliance

Review

As one of Singapore’s largest independent financial advisory firms, Financial Alliance has an extensive 17-year track record of providing reliable and ethical advisory services.

They specialise in a comprehensive range of offerings, including investment planning, insurance protection, legacy planning, and customised corporate solutions.

Their panel of qualified advisors with recognised certifications provides insights into optimal financial products tailored to client’s unique goals and risk appetites.

Client testimonials praise their transparent fee-only model and ability to deliver beyond expectations consistently.

Highlights

• Award-winning financial advisory firm with over 15 years of experience
• Panel of qualified and certified financial advisors in Singapore
• Specialisation in investment planning and risk management
• Caters to both individual and corporate clients
• Transparent fee-only model
• Customised financial solutions focused on client interests

2. Providend

Review

Providend is one of the top independent financial advisor Singapore firms with over 20 years of experience. They are the first company to offer fee-only advisory services, demonstrating a commitment to transparency and client interests.

Their advisers are well-qualified and experienced in areas like wealth management, investments, risk planning and more. A key highlight is their customised financial plans based on each client’s unique needs and goals.

With no commissions or third-party compensation, Providend provides unbiased advice focused solely on the client’s best interests.

They have built a strong reputation for personalised and ethical financial advisory services.

Highlights

• First fee-only wealth management firm in Singapore
• Team of experienced and qualified financial advisers
• Specialise in customised financial and estate planning
• Committed to 100% client loyalty and transparency
• Charges flat fees, no commissions or hidden costs

3. IPP Financial Advisers

Review

IPP Financial Advisers is a reputable financial advisory firm in Singapore with over 35 years of experience serving both local and international clients. They specialise in retirement planning for expatriates, providing customised solutions tailored to their unique financial circumstances.

Their team of advisers are highly experienced and qualified. A key highlight of IPP Financial is their comprehensive approach to financial planning, offering services beyond just investments like insurance advice, legacy planning, and more.

As one of Singapore’s oldest independent advisory firms, they have built a strong reputation for expert financial guidance. However, they could improve by being more transparent about their fee structure on their website.

Overall, IPP Financial Advisers delivers trusted and personalised financial advisory services.

Highlights

• One of the longest established financial advisor Singapore firm (since 1983)
• Expertise in retirement planning for expatriates
• Offers a diverse range of financial services including insurance
• Team of experienced and qualified financial advisers
• Focuses on comprehensive financial planning

4. PromiseLand Independent

Review

PromiseLand Independent is one of Singapore’s pioneering independent financial advisory firms with over 30 years of experience. They specialise in insurance planning, offering products from most major providers in Singapore.

A key highlight is their client-centric approach to financial planning, aimed at providing tailored solutions based on each individual’s needs and goals. Their experienced team focuses on holistic planning across insurance, investments, retirement and estate planning.

However, they could improve their online presence and provide more details on their specific advisory services.

Overall, PromiseLand Independent delivers trusted and impartial insurance advice as Singapore’s first independent life insurance broker.

Highlights

• First independent life insurance broker in Singapore since 1991
• Offers insurance products from majority of providers
• Focuses on holistic and client-centric financial planning
• Provides customised solutions based on client needs
• Services include retirement, estate, investment planning

5. Pinnacle Wealth Advisory

Review

Pinnacle Wealth Advisory is a financial advisory firm focused on providing personalised retirement and estate planning services. Their team specialises in conducting comprehensive financial planning meetings to understand each client’s unique circumstances.

A key highlight is their advocacy for financial literacy and customised advisory services.

As a fee-based firm, Pinnacle Wealth ensures unbiased financial advice in clients’ best interests.

However, they could improve their online presence and provide more details on their specific advisory services. Overall, Pinnacle Wealth Advisory delivers expertise in tailored retirement and estate planning.

Highlights

• Founded on vision of providing financial literacy
• Specialise in customised retirement and estate planning
• Conduct in-depth financial planning consultations
• Offer fee-based financial advisory services
• Team of experienced and qualified advisors

6. SingCapital

Review

With over 15 years of experience, SingCapital has built a strong reputation for delivering comprehensive and customised financial advisory services catered to each client’s needs. Their team specialises in areas like protection planning, investment solutions, and business financing.

A key highlight is their free personal financial health check and tailored advisory approach. As advocates of financial literacy, SingCapital equips clients with knowledge to make informed decisions.

However, more details on their fee structure could be provided upfront on their website. Overall, SingCapital provides reliable expertise across protection planning, investments, and financing.

Highlights

• 15 years of experience in financial advisory
• Specialise in protection planning and financing solutions
• Offer free personal financial health checks
• Provide personalised and tailored financial advice
• Advocates for financial literacy among clients

7. Global Financial Consultants

Review

With over 20 years of experience, Global Financial Consultants has honed a strong reputation for retirement advisory and developing customised investment portfolios aligned to client risk profiles.

Their team of credentialed advisors provides holistic support spanning aspects like legacy planning, income protection, and tax optimization.

While relatively smaller, they offer personalised services focused on understanding nuances and crafting tailored strategies for long-term financial success.

Flexible engagement models and transparency around fee structures adds to their appeal.

Highlights

• Over 20 years of experience in retirement planning and investments
• Team of certified financial advisors
• Personalised advisory services customised to client needs
• Flexible fee models focused on transparency
• Comprehensive offerings including legacy planning and income protection

8. Dollar Bureau

Review

Dollar Bureau connects clients to financial advisors from their qualified network of partners. They aim to promote financial literacy and help clients find the right advisor match through a stringent vetting process.

As an intermediary focused on public education, Dollar Bureau offers free access to resources that help individuals enhance money management skills. Their advisor network spans major financial advisor Singapore firms.

Through an extensive screening process, Dollar Bureau identifies the top advisors best suited to a client’s unique financial situation and goals. They facilitate introductions only to advisors they deem ethical, knowledgeable and aligned to client interests.

This vetting promise gives clients assurance they will be matched with qualified, client-centric advisors. With financial literacy tools and access to thoroughly evaluated advisors, Dollar Bureau makes financial guidance simple for everyday Singaporeans seeking to grow wealth.

Highlights:

• Free access to financial literacy resources
• Advisor network across major firms
• Advisor matching based on client needs

9. JS Advisory

Review

Established in 1997, JS Advisory is an experienced financial services provider catering to the insurance and estate planning needs of clients. Their team of qualified advisors promises ethical, client-focused solutions tailored to individual financial situations.

With over 20 years of experience serving Singaporeans, JS Advisory has developed expertise in assessing client needs to offer the most relevant products.

Their comprehensive range of offerings spans life insurance, hospital coverage, critical illness, personal accident, medical, travel, home and maid insurance plus savings and investment plans.

JS Advisory also assists with legacy planning services. Their advisors are salaried rather than commissioned, helping avoid conflicts of interest.

This model has built trust, with many clients staying loyal for years given JS Advisory’s transparency and commitment to mutual benefit. For customised insurance and financial security advisory, JS Advisory delivers with integrity.

Highlights:

• Over 20 years of experience
• Comprehensive insurance offerings
• Client-centric advisory approach

10. Great Eastern Life

Review

As one of Singapore’s oldest insurance providers founded in 1908, Great Eastern Life has an established reputation for helping generations safeguard health and accumulate wealth.

For over a century, Great Eastern Life has assisted clients with insurance solutions catered to evolving needs across life stages – from starting families to planning retirement.

Their comprehensive suite of offerings includes protection for mortality, critical illness, accidental disability/death, medical costs plus investment products for wealth growth.

Under their “Live Great” brand, Great Eastern Life advisors aim to promote wellness and financial security via quality advice guided by a client’s priorities.

With an extensive cross-functional team spanning actuarial, product development and investment management, Great Eastern Life has the expertise to ensure client interests are well-served.

For both breadth and depth of guidance, Great Eastern Life delivers as a trusted insurance mainstay in Singapore.

Highlights:

• Established reputation since 1908
• Comprehensive range of insurance products
• Firm commitment to quality client service

11. Karen Tang Certified Financial Planner

Review

As a certified financial planner, Karen Tang provides personalised wealth planning and investment advisory services to clients ranging from young couples to retirees.

With decades of experience that started in the banking sector, Karen became a dedicated financial advisor Singapore given her passion for helping others pursue financial success.

She makes it a priority to understand every client’s unique aspirations to shape customised financial roadmaps for their needs.

Covering areas from tax and inheritance planning to insurance evaluation and portfolio structuring, Karen offers comprehensive guidance.

An associate member of the Singapore Financial Planning Association, Karen constantly upgrades her skills, culminating in a Certified Financial Planner distinction that places her amongst top-tier professionals.

Karen has also authored financial advice columns in leading Singapore outlets like Yahoo Finance and The New Savvy. For wealth planning expertise coupled with a sincere focus on client priorities, Karen Tang excels.

Highlights:

• Certified Financial Planner (CFP) credential holder
• Customised financial and investment strategies
• Private client advisory services

12. Unicorn Financial Solutions

Review

Established by veterans with over a decade in financial advisory, Unicorn Financial Solutions provides tailored financial and investment planning services to retail and institutional clients.

As one of Singapore’s fastest-growing independent financial advisory firms, Unicorn combines deep industry expertise with an ethical, client-first advisory approach focused on mutual benefit.

Their areas of specialisation include wealth accumulation, retirement planning, legacy planning, debt management and risk management leveraging insurance, market investments and alternative assets.

As an exempt financial adviser in Singapore, Unicorn operates without conflicts of interest that could compromise clients’ interests.

Unicorn is also a registered fund manager which allows them to extend offerings beyond typical products to include specialised portfolios meeting precise risk parameters and performance requirements.

Unicorn brings remarkable maturity in delivering what matters most for a start-up financial advisory firm – genuinely client-centric financial guidance.

Highlights:

• Holistic financial planning
• Licensed fund management services
• Mix of investment products including ETFs

13. Manulife Financial Advisers

Review

Backed by Manulife Singapore, which represents over 130 years of insurance expertise, Manulife Financial Advisers delivers specialised assistance in managing insurance, long-term savings, retirement and legacy plans.

As part of a global financial services group operating in over 20 countries worldwide, Manulife Financial Advisers is able to leverage deep actuarial and product innovation experience to ensure client offerings remain relevant and competitive.

Yet what differentiates Manulife Financial Advisers is an advisor team with the autonomy to provide unbiased recommendations suited to client interests instead of promoting proprietary Manulife products.

Their open-architecture model evaluates products across providers to present the optimal solution.

From life insurance to pharmaceutical benefits to universal life plans and investment-linked policies, advisors take a personalised approach in understanding lifestyle, family priorities and risk considerations before making recommendations.

For client-centric insurance and retirement guidance backed by Manulife’s financial strength, choose Manulife Financial Advisers.

Highlights:

• Support from major insurance group
• Wide range of insurance offerings
• Retirement and legacy planning

14. AMTD Policy Pal

Review

PolicyPal streamlines the insurance application process by allowing quick online comparisons across major providers in Singapore to match individuals with the right coverage level.

Offering products spanning life, health, mortgage, travel, maid, car and pet insurance, PolicyPal makes it simple to evaluate options for affordability and features.

The intuitive online portal displays curated products in side-by-side format outlining coverage details, premium costs and product exclusions, saving consumers countless hours typically invested in manually assessing individual policy documents.

PolicyPal also offers complimentary advisory over chat or phone to address any questions when weighing alternatives.

With real-time recommendations based on income, dependents, lifestyle and existing coverage, PolicyPal delivers transparency, speed and advice to remove the hassle from insurance decisions.

Supported by MSIG, one of Asia’s leading general insurers, PolicyPal brings welcome innovation to simplify essential financial safeguards.

Highlights:

• Insurance product comparison tool
• Range of insurance offerings
• Simple online application process

15. Belief Advisors

Review

As financial consultants under Great Eastern Financial Advisers, Belief Advisors provides comprehensive wealth planning centred on investments and retirement supported by proprietary analytics.

Unlike traditional insurance agents promoting specific products, Belief Advisors was established to take an unbiased, client-centric approach focused on financial literacy and building trusting relationships.

Their areas of expertise include estate planning, legacy planning, tax planning, children’s education funding along with retirement strategy advisory leveraging CPF funds.

With regular community sessions providing market insights and featuring guest experts, Belief Advisors aims to arm clients with knowledge to make informed financial decisions.

Yet their advisors also dedicate time to understand personal circumstances, priorities and risk appetites before making recommendations catered to individual client needs. For financial guidance anchored in transparency, education and objectivity, Belief Advisors delivers.

Highlights:

• Holistic financial planning
• Specialisation in investments
• Technology-backed advisory services

Manage Your Finance Better with The Licensed Financial Advisors in Singapore

Selecting a suitable financial advisor in Singapore may initially seem challenging, but following a methodological vetting process can assist in identifying advisors that best match requirements.

One way to shortlist names is checking digital advisories like MoneyOwl for basic robo-advice. You can also look for personalised human touch points through meetings with qualified advisors like Providend or Pinnacle Wealth.

Their professional guidance helps single out products apt to our unique financial circumstances, thus optimising stability. Therefore, seeking the services of reliable financial advisors in Singapore facilitates better money management.

Frequently Asked Questions (FAQs)