15 Singapore Fashion Brands with Innovative and Avant-Garde Design

Embracing the essence of local culture, let’s applaud noteworthy local Singapore fashion brands across diverse categories—be it jewellery, footwear, sportswear, or everyday attire.

Our vibrant local Singapore fashion brands undergo continuous transformation, offering various options. Whether you seek a personalised ensemble or a wardrobe update, explore the creations of these 15 local designers to enhance your next shopping experience.

From bespoke outfits to stylish essentials, these brands exemplify the dynamism and creativity within Singapore’s fashion landscape. They invite you to indulge in a celebration of homegrown style during your next shopping spree.

15 Top Singaporean Local Fashion Brands to Support

1. Beyond the Vines

Regular visitors to Ngee Ann City may have spotted Beyond the Vines, a charming teal blue boutique reminiscent of a Wes Anderson film.

Co-founded by Daniel Chew and Rebecca Ting, the brand specialises in simple architectural patterns for both men’s and women’s apparel.

One of their standout items is the XL Dumpling Bag, which is selling at S$109 and gaining popularity for its diverse colour options.

Crafted from water-resistant nylon, this bag is not only lightweight and spacious but also features short handles and an elastic opening, showcasing the brand’s commitment to practical and stylish design aesthetics.

Beyond the Vines is a destination for fashion enthusiasts seeking unique and functional pieces.

2. Biro

Championing a minimalist ethos, Biro is a local menswear label crafting enduring essentials. Established in 2013 by two Singaporean brothers, the brand meticulously employs premium materials procured worldwide.

Explore their distinguished collection, featuring standout items like the S$95 T-shirt crafted from 100% Japanese cotton, dyed with traditional techniques in Kyoto—a nod to the time-honoured process used for kimono fabrics.

Alternatively, immerse yourself in sophistication with their premium shirts crafted from opulent Japanese linen.

The rare quality of their chosen fabrics makes you feel justified in paying S$95 for a T-shirt, S$190 for a Hawaiian shirt, or S$240 for jeans.

The $95 T-shirt is the most renowned among Biro’s offerings, epitomising the brand’s commitment to quality and timeless style.

3. Love & Bravery

Originating as a modest blog shop, Love & Bravery has blossomed into a thriving multimillion-dollar fashion enterprise catering to everyday women.

Co-founded by Eunyce Yap and Joanna Lam, the brand boasts a comprehensive retail and online presence.

It offers a diverse selection of women’s clothing suitable for various occasions — from bridesmaids and casual wear to party attire and wardrobe basics.

The brand emphasises a minimalist aesthetic closely aligned with Japanese women’s fashion. Hence, it’s ideal for those who prioritise comfort while still desiring a chic and fashionable appearance in their everyday wear.

Besides, you can explore collections such as Calm Sophistication, Flourish, Modern Minimalist, and Garden Reverie to discover a range that perfectly suits your style.

4. By Invite Only

The brand’s commitment to quality is evident in products free from nickel, lead, and cadmium—common culprits for skin irritations in typical jewellery.

Tailored exclusively for you, this Singapore fashion brand encourages and celebrates your unique identity.

Whether you’re looking for demi-fine vermeil jewellery, anklets, or bracelets, By Invite Only is your ultimate destination for the style that resonates with your individuality.

I believe that individuals with sensitive skin who dislike jewellery tarnishing should consider exploring this brand.

Its pieces have good weight and simple yet classy designs, all of which indicate impeccable craft.

These accessories make for a perfect gift, suitable for your mother or girlfriends and yourself.

Ensuring durability and retaining their elegance over time, they stand out as a considerate choice for those who value enduring style without compromising quality.

Check out their reviews from real customers.

5. Curious Creatures

Indulge your curiosity at Curious Creatures, an accessories store featuring jewellery for every occasion.

All designs of this Singapore fashion brand are meticulously crafted in-house, blending classic and modern elements, from gemstones and pendants to minimalist pieces. At Curious Creatures, they empower you to radiate simplicity and class.

In my opinion, if you’re looking to complement certain outfits with jewellery featuring gemstones while maintaining a simple and classy look, this brand is perfect for you.

Put on any of the best mascara in Singapore and jewellery from Curious Creatures, you are good to go to conquer the day.

Notably, there’s even a section for “Gifts for Him,” showcasing thoughtful options for couple pairings. Enhance your style and share matching jewellery with your beloved one now!

If you reside overseas, do not worry. They also offer shipping to many countries, including Hong Kong, Australia, New Zealand, the USA, Europe, and many more!

Let your personality shine through with this local Singapore fashion brand.

6. Love, Bonito

No stranger to the fashion scene, Love, Bonito has captivated the globe with its chic and contemporary everyday womenswear.

This brand, founded by Rachel Lim, revolutionised the retail experience by incorporating Augmented Reality (AR) and enhancing the online shopping journey.

The brand’s influence extends to Indonesia, Cambodia, Malaysia, and Hong Kong.

Personally, I’m a devoted fan of Love, Bonito. Their versatile range allows me to effortlessly transition between dressing up and down.

I consistently discover pieces suitable for every occasion, be it formal, casual, or evening wear.

The high-quality materials maintain their integrity, showing no signs of stretching even after multiple washes.

Highlighted prominently on their website, Love, Bonito showcases some of their best-selling items, including the Pvara Petite Flare Pants priced at S$65, the Mailea Side Pleat Column Skirt available at S$55, and the Janela Padded Jersey Tank Top offered at S$39.

These popular pieces exemplify the brand’s commitment to blending style, affordability, and quality in their diverse range of women’s fashion.

7. In Good Company

Established in 2013, the visionary designers Sven Tan and Kane Tan from In Good Company embrace the philosophy that less is invariably more.

Committed to crafting timeless classics with a unique twist, such as intricate drape work, In Good Company extends its expertise beyond menswear and womenswear to include a delightful kidswear collection called Mini Me.

This brand speaks to my core belief that design is the soul of creative expression.

Their commitment to a design language of harmony and balance, coupled with authentic craftsmanship, creates effortlessly timeless shapes.

I’m drawn to the brand’s blend of lasting quality and bold curiosity, producing pieces that radiate quiet confidence and modern character.

I value IN GOOD COMPANY’s embrace of the independent spirit and the sense of community it fosters.

Their design philosophy aligns with my vision for the everyday individual, offering foundational elements for a modular, versatile wardrobe that evolves with the wearer’s needs.

8. Kydra

Are you tired of wearing the same old workout clothes that do not make you stand out during your workout sessions? It is time for you to discover Kydra!

Kydra defies simplicity in style, allowing you to discover serenity during pilates and yoga in their chic, neutral-toned sportswear.

For all busy corporate people, Kydra excels in crafting versatile sportswear for navigating between offices and gyms in your busy schedule.

This Singapore fashion brand offers diverse sections catering to various needs, including selections for men, sports bras, shorts and leggings, tops and jackets.

Their global shipping extends to numerous countries, including Malaysia, Brunei, Cambodia, Australia, the UK, the USA, and more.

Among their best-selling products for women are the Impact Bra, priced at S$56, the 7/8 Kyro Leggings, priced at S$78, and the Kyra 7” Pocket Shorts, available for S$62. These sought-after pieces exemplify Kydra’s commitment to quality and style in athletic wear.

Are you prepared to join the #Kydrasquad and embrace a blend of fashion and fitness?

9. Ong Shunmugam

Ong Shunmugam stands out as a prominent Singaporean brand known for its expertise in shapes and silhouettes while fearlessly challenging conventions.

Infused with subtle Southeast Asian identity, their clothing lines blend traditional attire from the region.

I appreciate this brand for its masterful fusion of prints and asymmetrical cuts. Although initially bold, a closer look reveals a harmonious blend.

The designer skillfully incorporates Asian elements, using textiles like Thai songket brocade, Indonesian batik, and kimono fabric, maintaining a cultural focus.

The investment in each piece translates to enduring wear, making it a timeless heirloom that carries stories through generations.

10. Benjamin Barker

Founded by Nelson Yap in 2007, Benjamin Barker specialises in offering a curated selection of classic and vintage menswear, providing a distinct and timeless appeal in men’s fashion.

This Singapore fashion brand is dedicated to offering smart-casual wear for every gentleman, emphasising bespoke workmanship and incorporating Japanese tailoring techniques.

It mainly focuses on delivering the best fit, construction, and form for bespoke suits.

As reviewed by some of its customers, some of its shirts boast exceptionally soft and comfortable materials, and its chino pants receive positive online reviews.

However, it’s worth noting that their pricing leans towards the higher end, a factor to consider if you’re budget-conscious.

Weigh your options carefully when making purchases.

11. David’s Daughter

Stand out in David’s Daughter dresses – they’re made to grab attention and make people look twice.

Explore at David’s Daughter a chic, stylish, and comfortable collection, including jumpsuits, dresses, and outerwear.

The latest release, Paradise Parade, introduces an eclectic array of vibrant prints for everyday wear.

They have also introduced a matching Mum&Bubs twinning set, allowing you to dress up your child in a coordinated style with yours!

Check out their Facebook for more details.

Personally, this Singapore fashion brand’s commitment aligns with my values. It’s dedicated to crafting beautiful garments sustainably and ethically with handmade, limited-production items that minimise waste.

This approach ensures sustainability and offers a unique, almost one-of-a-kind experience for customers like me.

The brand’s story as a daughter’s tribute to her father adds a heartfelt touch. It’s a family-rooted label with a personal and meaningful narrative.

12. Elnadyah

A fashion graduate, Elnadyah pays tribute to Indonesian Batik through a modern approach in its clothing line, which features tops, pants, and skirts.

While we’re accustomed to encountering batik dresses and skirts, have you ever encountered batik pants designed specifically for men?

They are perfect for gentlemen who appreciate cultural attire while maintaining a modern and stylish appearance suitable for work, festive occasions, and gatherings.

Personally, this Singapore fashion brand’s clothing line has become my preferred choice for attending local weddings or festive occasions like Hari Raya, as it beautifully embraces the cultural essence while maintaining a chic and modern style.

The brand also frequently hosts weekend pop-ups! Keep an eye on their Facebook page for updates and details.

13. The Shirt Bar

The Shirt Bar, another distinguished Singaporean menswear brand, stands firm in the belief that every shirt is extraordinary.

Discover these must-see collections:

• Spill Resist Collection: Experience optimal breathability with hydrophobic-treated fabric that resists spills and stains.
• Blue Collection: Chase away Monday blues with a range featuring mandarin collared tops, checkered blazers, tailored pants, and relaxed fit tops.
• Singapore Collection: Immerse yourself in the unique prints inspired by our vibrant little red dot. Add a pop of colour to your outfit with casual shirts and pair them with anti-bacterial reusable face masks (starting from $19.90).

Every product they offer is meticulously crafted, reflecting impeccable quality, and produced in socially responsible factories. High-quality materials ensure durability, allowing them to withstand both wear and evolving fashion trends.

You can even get a free styling session here.

14. Klarra

Once a blog shop model, Beatrice Tan, the founder of Klarra, has established a permanent presence in Raffles City Shopping Centre.

Focusing on sleek and precise silhouettes, this Singapore fashion brand endeavours to fashion stylish and comfortable layers for women.

The brand frequently revamps sharp-tailored trousers, contrasting with occasional a-line shirt dresses and geometric tops.

As you explore their collections, you’re likely to discover appealing options for well-fitted workwear. Prices range from $79 to $95 for a textured knit dress or a classic work blazer.

In my opinion, many boutique brand sandals and heels often lack comfort and durability despite their higher prices. However, Klarra’s collection stands out for its comfort and longevity, offering a refreshing alternative in the market.

15. Reckless Ericka

Meet Reckless Erika – a Singapore fashion brand dedicated to simplifying the dressing-up process for women who prefer a hassle-free approach. Their dresses are easy to layer, ready to grab and go with minimal ironing required.

Reckless Erika prioritises the use of Tencel fibres, a material known for their wrinkle-resistant properties, in many of their pieces.

Say goodbye to confusing laundry instructions because all of Reckless Erika’s pieces are machine-washable.

In essence, Reckless Erika’s brand promise revolves around creating functional and fuss-free pieces that retain an expressive and creative touch.

Their collections predominantly feature A-line silhouettes, offering a departure from figure-hugging styles.

Don’t Underestimate the Singapore Fashion Brands

These 15 Singapore fashion brands redefine innovation, style, and cultural resonance.

From Beyond the Vines’ architectural patterns to Love, Bonito’s global acclaim, each brand contributes uniquely to the industry’s creative spirit.

In this vibrant showcase, these brands exemplify Singapore’s influence in shaping the local fashion scene.

Personally, Klarra stands out as my preferred brand, thanks to its dedication to empowering women through elegant everyday wear, allowing for a sense of freedom in self-expression.

The collection’s distinctive comfort and durability make it a refreshing choice, seamlessly integrated into my daily wardrobe and earning compliments along the way.

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