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How to Make Money on TikTok

By Amirah Tan Last updated May 5, 2024
How to Make Money on TikTok

Overview: The Power of TikTok for Monetization

Welcome to the thrilling world of TikTok monetisation! As of 2023, TikTok has evolved beyond just a platform for sharing catchy videos and dances. Its projected two billion users by 2024 have turned it into a remarkable platform to make money. TikTok offers special options to make money, whether you’re a hobbyist content maker, an aspiring influencer, or a company trying to connect with a young, active market. But how many TikTok likes are required to get money? The solution is not that easy. It involves far more than just getting likes or follows; it involves making interesting content, participating in initiatives like the TikTok Creativity Programme, selling goods, accumulating virtual gifts, working with influencers, and much more.


The Changing Face of Social Media: Why TikTok Matters

In 2023, TikTok completely changed how people use social media. Why does it matter, though? TikTok stands out from the competition as the social media platform with the fastest growth thanks to its distinctive revenue methods. TikTok offers a variety of options to make money that are in sync with the shifting dynamics of online content creation, from the creator economy to in-feed advertisements. The platform has muddled the distinction between content creation and commerce by integrating services like Shopify for product sales and Patreon for creative support.

The answer to the increasingly common query of how to make money on TikTok is to comprehend and utilise the platform’s monetisation features. Understanding these TikTok features will help you join the ranks of people who generate content and profit from it, regardless of your experience level with the app. That is a standard for how to make money on TikTok in this new era.

The path to TikTok monetisation may be unfamiliar, but it can be fruitful with the correct approaches and knowledge. Join us as we explore these tactics to help you realise your potential to profit from TikTok. Let’s get started!


Is it possible to make money on TikTok

Is it possible to make money on TikTok?

For those ready to put in the time and effort necessary to produce high-quality material and develop a devoted following, making money on TikTok is feasible and accessible to many users. The real question is, What tactics can I use to monetise my material effectively, not “How many likes on TikTok do I need to get paid?

TikTok offers a wide platform for producers to express their creativity, engage with viewers, and monetise their material, with over 2 billion downloads worldwide. Even micro-influencers can make money, and several tactics can increase revenue. The ability to earn depends on elements like follower count and engagement.

Creators can access several revenue tools through the TikTok Creator Fund and the TikTok Creator Next. Additionally, you can accept digital gifts from viewers and exchange them for cash. Another successful tactic is collaborating with brands to create sponsored content, especially when the brand shares your beliefs. Affiliate marketing and influencer collaborations are other effective TikTok revenue-generating methods.

If you’re an entrepreneur, you might think about making promotional videos, selling things straight to customers, or even employing TikTok adverts to increase revenue. Additionally, you might charge for premium content and offer brand consultancy. Top TikTokers like Charli D’Amelio, Khabane Lame, and Bella Poarch, who make significant amounts of money per post, have demonstrated the effectiveness of these tactics, proving that they are more than just theories.

Why not give it a shot if you want to earn money on TikTok? Finding your speciality and expanding your fan base may take time and effort, but you can make money from your TikTok video with the correct tactics and tenacity. Although we’ve covered several tactics here, many more methods exist to profit from your TikTok success. So, keep an eye out for the 12 ways to make money on TikTok, where we will go into more detail on efficient tactics for TikTok monetisation.

Read more: Make Extra Money At Home With Shopee Affiliate


12 ways to make money on tiktok

12 ways to make money on TikTok

With TikTok becoming a social media behemoth, new revenue streams have opened. You must be curious about TikTokers how to make money on TikTok. TikTok is a great way for businesses and content creators to make money, but it’s not only a platform for uploading brief videos and gaining followers. Here is a brief overview of the 12 ways to make money on TikTok, which could answer queries like “How many likes on TikTok to get paid” or “How to make money on TikTok“.

1. Register for TikTok Creator Next

A new platform called TikTok Creator Next was created to help creators monetise their work and grow their networks. Creators who sign up for this programme can access several features and tools to help them turn their artistic talents into lucrative businesses. This platform brings up numerous revenue-generating opportunities, such as working with businesses and producing outstanding TikTok films that might obtain “how many likes on TikTok to get paid.” To be eligible for TikTok Creator Next, Creators must achieve certain requirements, including age, follower count, video views, and adherence to community standards. The programme promotes active participation in the TikTok community, following trends and creating viral content.

TikTok Creator Fund

A programme called the TikTok Creator Fund recognises and compensates creators for their hard work. This fund was created with $200 million as a component of the TikTok Creator Next platform to honour well-known creators for their labour of love. With the fund’s launch, TikTok allowed content providers to monetise their work without negotiating partnerships outside the app. It should be emphasised that this fund is based on how well-liked the artists’ material is. Therefore, the question of “how many likes on TikTok to get paid” is pertinent in this context.

TikTok Creator Marketplace

The TikTok Creator Marketplace is another feature of TikTok Creator Next. This website promotes partnerships between businesses and creators in 24 different nations. It allows producers to collaborate with businesses and produce sponsored content, providing a profitable means of income for creators. Creators now only need 10,000 followers instead of the previous 100,000 followers threshold to enter the Marketplace.

Live Gifts and Video Gifts

Another important monetisation tool in the TikTok Creator Next is Live Gifts and Video Gifts. Depending on how well their material is received, creators can make money through Live Gifts during live streams and Video Gifts for regular videos. These presents from the audience can be turned into diamonds and traded for cash, giving the creators another source of income. With the addition of Video Gifts to the Live Gifts function, producers now have more ways to profit from their regular video output.

Each of these features in TikTok Creator Next offers a distinctive method for creators how to make money on TikTok and successfully transform their TikTok presence into a business. It is simpler for producers to understand the process of selling their material thanks to the variety of tools and services available on this platform.


2. Collaboration with a trusted brand

Collaborating with a trusted brand is critical in making money on TikTok. This method is based on the principle of influencer marketing, a strategy where TikTokers can leverage their following to promote a brand’s products or services, thereby generating income. If you’re wondering “how to make money on TikTok,” this strategy is reliable.

Only contact companies or organisations that truly inspire you

Only contact businesses or organisations that inspire you when thinking about brand collaborations. Your audience will perceive you as more honest if you align with a brand that shares their beliefs and interests, boosting the likelihood of a fruitful partnership. This authenticity is crucial for adding value and creating a following for your material.

Put together a media package for your TikTok channel

Having a media package will greatly improve your chances of landing brand partnerships. This package should contain details about your TikTok channel, such as your number of followers, engagement rates, audience demographics, and examples of your most popular content. As these indicators show the potential effect and reach of a brand’s product or service when promoted on your channel, they are frequently of interest to brands.

Create a few non-sponsored posts

Consider writing a few unsponsored blogs showcasing a brand’s goods or services before approaching them for cooperation. This demonstrates your sincere interest in the company and demonstrates to potential collaborators how their good or service may be used in your content. To preserve authenticity, ensure these posts adhere to your standard content style.

Utilise the Branded Content toggle

Utilising the Branded Content Toggle is essential when producing sponsored content on TikTok. This function lets your audience know your post contains branded content while adhering to TikTok’s community standards. When used properly, this feature can boost audience confidence and engagement levels.

These tactics highlight that, even though it’s a frequently asked subject, the number of likes is not the only factor in determining how much money may be made on TikTok. These brand collaboration techniques enable TikTokers with a modest amount of likes to gain money, expanding the possibilities for earning money on this platform.


3. Partner with TikTok influencers

Partnering with TikTok influencers is an additional powerful strategy. This strategy uses influencer marketing and has been an effective resource for companies and particular content creators on the site.

On TikTok, influencer marketing entails collaborating with creators with a sizable and active fanbase. To maintain openness, these influencers might produce sponsored content that advertises your company’s name or products. This strategy aids in boosting brand recognition, reaching new clients, and boosting revenue.

Making sure influencers’ audiences match your target demographic and adhere to your brand’s core values is one of the most important factors to consider when working with them. The influencer’s history, prior material, and audience profile should all be carefully examined during this screening process. This alignment is crucial for your influencer marketing strategies to be as effective as possible.

A strategy for your influencer marketing campaign should also be developed. This should involve choosing the appropriate tools, establishing SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals, and gauging the effectiveness of your campaign. Additionally, you should continually modify your plan in light of the success of your campaign and shifting trends.


4. Directly sell products through TikTok

TikTok has introduced tools like TikTok Shop that let producers directly market their goods to fans. This offers a special chance to connect with a committed audience and increase sales more successfully than conventional techniques.

The secret to success with this strategy is producing high-quality content that engages your audience and effectively markets your goods. This could be creating instructional, writing product evaluations, or simply artistically showcasing your stuff in brief movies. Maintaining authenticity and transparency in your content is critical because doing so will encourage people to trust and stick with you, boosting your chances of making sales.

Many people wonder “how many likes on TikTok to get paid,” as earnings are typically correlated with the number of followers. However, audience interaction quality is more significant than the number of likes. Regardless of your number of likes, producing high-quality content that connects with your audience might increase product sales.


5. TikTok affiliate programmes

TikTok gives a compelling potential for producers to monetise their content through affiliate marketing as a growing network with over a billion active users.

Affiliate marketing promotes a service or product offered by a different company. The author incorporates a special affiliate link or code into their work. The creator receives a commission each time a follower clicks on the link or applies the code to a transaction.

Affiliate programmes for TikTok operate on this very idea. Creators with a large following can collaborate with companies and brands whose products and target markets fit. A culinary blogger would collaborate with a cookware firm, while a fitness influencer might sign on as a sports clothing brand associate.

The first step in earning money on TikTok through affiliate marketing is for creators to amass a loyal and active following. As soon as you have a following, you may contact pertinent companies, join their affiliate programmes, and begin pushing their goods. To preserve trust and adhere to FTC rules on affiliate marketing, be open and honest with your audience about these alliances.

Given TikTok’s enormous and varied user base, affiliate marketing has the potential to be a successful way to monetise the platform. But to be successful, you need to know your target well, choose the correct things to market, and produce interesting content that effectively promotes these products.


6. Create product or service promotional videos

Promotional videos on TikTok perform best when they are fun, interesting, and easily incorporated into the TikTok feed. Unlike traditional advertising, TikTok’s most popular promotional videos frequently don’t feel like adverts. They often last less than a minute and portray the lighthearted, jovial tone of the site.

Promo videos can be made in a variety of ways by creators. Brands may approach some producers to produce sponsored content. In this case, the maker would be compensated for producing and publishing a film that advertises a good or service. The crucial word here is authenticity; it will show if you’re using and enjoying the product or service you’re promoting. This will increase engagement, build audience trust, and improve conversion rates.

As an alternative, creators might produce advertisements for their own goods or services. For instance, if you’re an artist, you could make movies featuring your work and provide a link so viewers can buy it. You could also make workout videos and advertise your internet training services as a personal trainer.

It can be very effective to monetise your TikTok account by making promotional videos, but it’s not a surefire or immediate way to get paid. It involves innovation, persistence, a solid grasp of your audience, and a decent product or service that people are interested in using, just like all other forms of social media monetisation.


7. Use TikTok ads to increase traffic

TikTok provides users with a platform for targeted advertising, which can vastly expand the audience for their content and increase traffic to their TikTok account, website, or online store. This increased exposure may result in more followers, active users, and perhaps more product or service revenues.

TikTok commercials are made to draw attention in full screen and with music, which makes them naturally interesting and a potent tool for gaining new fans or clients. They’re typically brief, interesting, and created to fit the distinct TikTok look.

TikTok offers a variety of commercial forms, including Branded Hashtag Challenges, Branded Effects, TopView advertisements, and In-Feed ads. The secret is picking the advertisement most appealing to your objectives and target market. For instance, a Branded Hashtag Challenge promotes user engagement and can generate a tremendous amount of user-generated material, which promotes viral development.

You can focus your adverts Based on various variables, such as user demographics, interests, and behaviours. This increases the effectiveness of your adverts by enabling you to target a certain demographic of TikTok users who are more likely to be interested in your content, good, or service.


8. Offer premium paid content

The idea of providing premium, paid content is a workable way to monetise TikTok. There is a possibility that your audience would be prepared to pay for more specialised or exclusive content if you have amassed a sizable following on the platform and continuously deliver value through your content.

There are many different types of premium paid content. It might be a collection of only-available films on a certain subject, behind-the-scenes footage, customised video messages, online courses, or anything else that offers your fans more value than your typical content.

Finding out what your audience values most about your content and how to provide more is the first step towards premium content. For instance, you might consider providing unique fitness courses or personalised training regimens if you’re a fitness influencer.

Once you’ve decided, you’ll need a platform to host and monetise your chosen premium content. There isn’t a built-in feature for paid content on TikTok yet. You can use third-party websites like Patreon, Gumroad, or Teachable to host and sell premium content. Then, you can advertise your premium services on TikTok and direct your fans to the platform of your choice.

You should be open and honest with your audience about your premium material, which is another important thing to remember. Make sure they are aware of what they will receive if they choose to purchase your stuff. Building audience trust through transparency can increase the long-term success of your premium content strategy.


9. Consult for other brands and businesses

You can use your knowledge and experience to help brands who want to start or strengthen their presence on TikTok if you’ve developed a sizable following there and have mastered the platform’s distinctive style of content creation.

Being less dependent on “how many likes on TikTok to get paid” is the beauty of this strategy. Instead, it emphasises using your knowledge and abilities to add value for others.


Identify Your Expertise and Value Proposition

Decide on your area of expertise. Have you been successful in building a fan base in a particular niche? Have you perfected TikTok SEO to have your videos displayed on the ‘For You’ tab time and time again? You might excel at developing captivating TikTok challenges that go viral.

After defining your area of expertise, develop a concise value proposition. Or, how will brands and companies benefit from your consulting services? This might be done by assisting them in increasing their fan base, raising engagement levels, or enhancing their brand’s online reputation.


Establish Your Consulting Services

You must decide how your consulting services will be organised. Will you develop entire TikTok marketing plans for firms, or will you only provide individualised consultations? Perhaps you’ll hold workshops to teach companies how to leverage TikTok for their marketing initiatives. Your potential clients’ needs should be considered while designing your consulting services.


Promote Your Consulting Services

Use your TikTok platform to advertise your services once you’ve built them. Share client endorsements, highlight your achievements, and offer insightful articles about TikTok marketing. Doing this demonstrates your knowledge and draws in companies that could use your services.


Pricing Your Consulting Services

Your consulting firm’s pricing strategy is an essential component. It ought to demonstrate the worth of your offerings, your level of knowledge, and the possible return on investment for your clients. It may change depending on the length and complexity of the consulting engagement.


10. TikTok Live Gifts

The Live Gifts function is one of TikTok’s most engaging revenue opportunities, a platform brimming with promise for content creators.

Understanding TikTok Live Gifts

Viewers can send creators “Live Gifts” virtual tokens during live streaming. They stand for a straightforward means by which fans can express their gratitude for the creators’ work. Each gift is assigned a set value in Coins, which viewers can buy. The gifts are then given to the makers as Diamonds, which can be exchanged for money. Notably, each Diamond costs five cents, and TikTok keeps fifty per cent of the money made from these presents.


Engaging with Your Audience During Live Streams

Encourage interaction throughout your live streams to increase your revenue from TikTok Live Gifts. Engage your audience, respond to their inquiries, and amuse them with your original content. Additionally, remember to express your sincere gratitude for any presents you get throughout your stream since doing so can promote more interactions with viewers and perhaps even more gifts.


11. Collect Tips

With time, TikTok’s earning potential has grown, allowing users to harness the platform’s inherent characteristics to make money. One of these tactics is to ask viewers for advice. Users can express their appreciation for the content they appreciate by sending money straight to their favourite artists via TikTok’s “tipping” feature.


Understanding the Tipping Feature

TikTok’s Creator Next area includes a monetisation technique called the tipping feature. It enables users to contribute cash directly to the most inspiring creators, converting likes and admiration into a material reward. The tipping tool gives content providers a more direct path to profit from their work.


Engaging Your Audience

The same fundamental idea of interacting with your audience applies to maximise your prospective tip income. You may increase the likelihood that your followers will tip by producing valuable, compelling content that speaks to them. Additionally, by regularly engaging with your audience and developing a strong community, you might inspire them to express gratitude through tips.


12. Refer your friends

The TikTok Rewards Referral Programme is one such route that is becoming more and more popular. You can profit from this programme by encouraging friends to sign up for the website. It’s a quick and easy method to increase revenue while expanding the TikTok community.


Understanding the TikTok Rewards Referral Program

The TikTok Rewards Referral Programme is a cutting-edge programme created to reward current users for their contributions and grow the TikTok community. Unlike other TikTok revenue methods, this programme has no minimum requirements for videos, views, or followers. As a result, a wider spectrum of users can access it.


How to Refer Friends on TikTok

On TikTok, recommending pals is a straightforward process. All you require is your exclusive referral code or link. This may be found on the TikTok app’s activities page. You will receive incentives when your friends sign up for TikTok using your recommendation within 24 hours using this link or code.

Remember that a referral cannot include friends with TikTok profiles and must be made inside the same nation to be considered acceptable.


7 tips for getting paid on TikTok

7 tips for getting paid on TikTok

How many likes on TikTok are necessary to earn money on the platform is not the only consideration. There is much more to making money off of your TikTok presence than first appears. To assist you in managing the monetisation process and maximise your earning potential on TikTok, here are seven essential recommendations.

1. Be genuine

Your TikTok success depends greatly on your authenticity. Users value original, distinctive material that reflects their personality. Your audience will connect with you more deeply if you are real, leading to higher engagement, likes, and followers. To make your material stand out, embrace your individuality.


2. Be transparent

When it comes to monetising your TikTok presence, transparency is essential. Be honest if you’re advertising a company or a product. This fosters trust with your followers and complies with advertising laws that demand openness regarding sponsored material.


3. Seek inspiration from your favourite creators

Gaining knowledge from successful creators can be accomplished through observation and study. Look at what successful people like Charli D’Amelio, Khabane Lame, and Bella Poarch are doing, and modify their strategies to fit your preferences. However, keep in mind to prevent plagiarising and keep your work original.


4. Keep posting your regular content

Maintaining and expanding your TikTok audience requires consistency. Maintain your regular posting schedule to keep your audience interested and returning for more.


5. Post at the right time

Your reach and engagement can be considerably increased by posting properly. To decide when to post your material, examine your audience’s behaviour patterns. Remember that your content has far higher odds of getting viewed and shared when more of your audience is online.


6. Don’t give up

Perseverance is needed on the road to TikTok’s financial success. It takes time to amass a substantial following, land brand collaborations, and experience considerable engagement. Therefore, if you don’t see results immediately, try not to be disappointed. Maintain your dedication to creating material and keep getting better.


7. Understanding TikTok users—and your audience

Your success depends on your ability to comprehend your target demographic and the TikTok user base. Determine the type of information that will appeal to them and try to offer it. Adapting your content to your audience’s preferences can increase engagement and monetisation potential.


How much do TikTokers make in 2023

How much does TikTokers make in 2023?

Due to the wide range of revenues, it is difficult to predict how much TikTokers will earn in 2023. TikTok’s monetisation depends on several variables: audience region, country, niche, and brand affinity. However, understanding how to make money might offer some helpful insights.

Brand collaborations, song promotions, live streams, the Creator Fund, TikTok Pulse ad-revenue sharing, and in-app features like virtual gifts and TikTok Live are just a few ways that lets users how to make money on TikTok.

The Creator Fund, for instance, offers earnings depending on views and followers, albeit it has been discovered that the payouts are quite meagre. TikTok Pulse splits ad money with producers, although some users have complained that the initial payouts were meagre.

Brand deals are one of the main ways that TikTokers how to make money on TikTok. Influencers and brands bargain about compensation, with fees fluctuating according to the number of followers and amount of engagement. Promoting tracks in videos is a common technique to make money on TikTok. TikTokers are paid by music marketers to spread the word about their songs, with fees for song promotion ranging from $750 to $2,000 per video.

While the TikTok Money Calculator estimates influencers’ revenue based on interaction and follows, it depends on how many followers it takes to make a livelihood off of TikTok. However, the highest average interaction rate is often seen on accounts with 500K to 1 million followers.


Frequent Asked Questions

Can I make money on TikTok?

Yes, you can monetise your TikTok account by using a variety of features, including affiliate marketing, TikTok ads, the Creator Fund, the Creator Marketplace, earning through Live Gifts and Video Gifts, selling goods through the TikTok Shop, and providing premium paid content.

How do I approach brands for TikTok partnerships?

Start by developing your unique brand, producing interesting stuff frequently, and acquiring a sizable following. Once established, you may put together a press kit to show off your value and approach companies whose products are compatible with yours. Finding collaboration opportunities can also be made easier by using the Branded Content toggle and researching pertinent hashtags.

How do creators make money on TikTok?

On TikTok, creators can earn money in a variety of ways, including through sponsorships, the Creator Fund, sponsored content posts, affiliate marketing, branded merchandise sales, promotional videos, TikTok ads, premium paid content offerings, and even consulting services for other brands and companies.

Who makes the most money on TikTok?

 As of 2023, Charli D’Amelio, Khabane Lame, and Bella Poarch are some top TikTok earners.

Does TikTok pay you for your video uploads?

You aren’t paid by TikTok directly for your video uploads, but you can get paid from the Creator Fund based on how many people watch your video and follow you. Aside from these options, you can make money using Live Gifts, Video Gifts, and ad revenue sharing.

How can I receive payment for my TikTok account?

When you begin making money on TikTok through different channels like the Creator Fund, Live Gifts, Video Gifts, brand partnerships, affiliate marketing, etc., TikTok will handle payments based on the options you’ve chosen in your account settings.

How Many Likes On TikTok To Get Paid?

On TikTok, no minimum quantity of likes is required to receive payment. Payments are dependent on interaction, follower count, and involvement in monetisation programmes like the Creator Fund or corporate partnerships rather than on likes.

Amirah Tan

Amirah Tan, blending computer science expertise with a grasp of social dynamics, offers unique insights into Malaysia's software-society interface. Her...

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