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The Trump Organization has unveiled Trump Mobile, a new wireless service branded with President Donald Trump’s name. Announced by Donald Trump Jr. and Eric Trump, the service is marketed to “real Americans” and will offer plans starting at $47.45 per month — a symbolic nod to Trump’s status as the 45th and 47th president. A gold-colored smartphone, the T1, priced at $499, will also debut later this year.
Price, Platform, and Questions About Production
While Trump Mobile is priced nearly double comparable plans from Boost Mobile or Visible, the service claims to offer extras like roadside assistance, telemedicine, and international texting.
The website says it is “powered” by Liberty Mobile Wireless, a company registered in Florida. The T1 phone is promised to be made in the U.S., though analysts say a fully American-made smartphone is “virtually impossible” due to the global nature of electronics supply chains.
Ethical Concerns and Industry Influence
The launch raises new ethical concerns about Trump’s business dealings while in office. Critics, including Citizens for Responsibility and Ethics in Washington (CREW), warn that the venture allows Trump to profit from the presidency and could blur regulatory lines, particularly in the telecom sector where Trump has pushed for aggressive intervention. Brendan Carr, Trump’s appointee at the FCC, has targeted carriers over diversity policies and content moderation practices.
Read also: Trump Threatens New Tariffs on EU Goods and iPhones, Roiling Global Markets
Behind the Brand: Licensing, Not Manufacturing
Despite the branding, the Trump Organization is not producing the devices or infrastructure. Instead, it’s licensing the Trump name to a wireless operator that uses networks from major U.S. carriers. Call center operations will reportedly be based in St. Louis. The Trump Organization earned more than $57 million last year from branded ventures like cryptocurrency sales, and this mobile rollout marks another expansion of its commercial portfolio amid Trump’s re-election campaign.
